Get there first

FIRST SPIN® is the ultimate launch pad for the world's top recording artists, record labels, and fashion houses. The sights and sounds that will dominate culture in the coming months are broadcast live in stunning High-Definition and cinema surround sound to an influential audience of industry insiders, passionate fans, VIPs, and the see-and-be-seen set.

FIRST SPIN has featured interactive, live HD events for superstar recording artist Jewel; GRAMMY® winners and jazz legends Wynton Marsalis and Stanley Jordan; and EMI classical pianist John Bayless.

New releases. Artist debuts. Experimental visions. FIRST SPIN is the nation's first glimpse of the "Next Big Thing." A one-night, all-access pass to the start of a new and exciting cultural movement. FIRST SPIN is up close and personal, eclipsing the traditional concert experience by targeting high-value demographics. By providing a two-tier audience of taste-makers, FIRST SPIN delivers unprecedented return on investment and guaranteed exposure.

FIRST SPIN's two-tier approach targets VIPs through exclusive access to a vast network of VELOCITY HD Digital Suites located in the famous private boardrooms at Morton's The Steakhouse, Maggiano's Little Italy, and ClubCorp's network of private clubs. And with a nationwide network of 600 High-Definition theaters, FIRST SPIN delivers mass appeal to an audience of avid fans and aficionados.

Fast Facts

FIRST SPIN captures an audience of more than 160,000 in one experiential broadcast event
Ramps up promotion targets and reaches an audience of up to 65 million per event with more than 200 million impressions
Two-tier approach reaches VIPs, taste makers and critics in private screening rooms by the thousand, and masses of ticketed fans in theater-style venues
FIRST SPIN is broadcast to more than 600 locations in the top 120 markets throughout the U.S. and Canada, as well as more than 50 key cities around the world
FIRST SPIN is produced in HD, 3D and VELOCITY’s exclusive HD3D format