The broadcast created immediate impact and unprecedented results for OutlookSoft by collapsing a yearlong sales cycle into one evening that reached highly sought after executives who are rarely available for business development professionals to pitch innovative new products.
- The broadcast generated so much response that OutlookSoft closed "millions of dollars" worth of business from those in attendance. Additional prospects entered the pipeline and business was closed later.
- The ROI for OutlookSoft was more than 40 times the cost of the broadcast.
- The broadcast attracted 400 executives, 200 of which were C-suite executives from companies with $500 million or more in business.
- The sales cycle was compressed from 12-18 months to days.